Across Australia and New Zealand, demand for access equipment is changing as work shifts to tighter spaces, residential streets and job sites where transport, setup time and ease of use matter as much as working height.
For hire companies, the shift presents an opportunity. Customers are looking for machines that are quick to deploy, easy to tow and simple to operate without extensive familiarisation. Increasingly, trailer-mounted boom lifts, sometimes referred to as towable cherry pickers are meeting that need.
For hire companies, the shift presents an opportunity. Customers are looking for machines that are quick to deploy, easy to tow and simple to operate without extensive familiarisation. Increasingly, trailer-mounted boom lifts, sometimes referred to as towable cherry pickers are meeting that need.
"We're seeing strong demand for trailer-mounted booms because they solve real challenges for both hire companies and contractors," Henry said. "Once customers experience how quick they are to set up, how easy they are to tow and how simple they are to operate, they quickly recognise how versatile they are across a wide range of applications."
Henry Mutimer, Haulotte Area Sales Manager NZ
"For years, towable cherry pickers were viewed as a niche access solution. The latest generation of trailer booms from Haulotte has changed that. Features like automatic levelling, onboard charging while you work, integrated air and water to the platform, and simple, intuitive controls have transformed them into versatile machines that can add real value to hire fleets. Once people see what they can do, it's easy to understand why they're becoming a game changer for the industry."
Terry Tibbitts, Elevate Access New Zealand National Sales Manager
Why Hire Companies Are Looking Beyond Traditional Access Equipment
Modern trailer booms help overcome common challenges including:
• Machines requiring tilt trays or specialist transport
• Time-consuming setup and levelling
• Complex control systems
• Limited power availability on site
• Machines requiring tilt trays or specialist transport
• Time-consuming setup and levelling
• Complex control systems
• Limited power availability on site
What Makes a Modern Trailer Boom Stand Out?
The latest generation of trailer booms has transformed what contractors and hire companies can expect from compact access equipment. Features such as automatic levelling, onboard battery charging, integrated air and water, and intuitive controls have turned what was once considered a specialist machine into a versatile solution for everyday jobs.
1. Rapid Setup: From Tow to Work in Seconds
Modern trailer booms, such as the Haulotte range, feature automatic levelling systems that allow operators to deploy and stabilise the machine in around 30 seconds.
2. Towable by a Standard Ute
One of the biggest barriers to utilisation is transport. Trailer-mounted booms like Haulotte’s HTA13P can be towed by a standard ute, eliminating the need for additional logistics, making them accessible to a much wider customer base.
3. True Ease of Use
Consistency matters. Th Haulotte trailer boom range all feature identical controls at both the ground and platform, reducing operator training and improving confidence.
4. Built-In Power On Demand
Integrated generator functionality with one-button start allows the machine to recharge while in operation. FoLook for trailer booms that combine electric operation with an onboard generator capable of recharging the battery while the machine is in use. The Haulotte HTA range offers this capability, helping operators stay productive even when mains power isn't available.
5. Lightweight and Easy to Position
Features like fork pockets and optimised weight design make unloading and positioning straightforward, even in constrained environments. This makes it a lot easier to unload, reposition and transport between jobs.
6. Added Functionality at Height
Air and water lines straight to the platform expand the machine’s utility, reducing the need to repeatedly lower the platform to access equipment and ready to go with whatever task is needed.
Where Trailer Booms Deliver the Most Value
Arborists
Tree work often happens in residential areas with limited access. A towable machine that can be positioned quickly and operated efficiently reduces setup time and minimises disruption.
Tree work often happens in residential areas with limited access. A towable machine that can be positioned quickly and operated efficiently reduces setup time and minimises disruption.
Painters
Exterior painting often involves working around obstacles such as landscaping, fences and awnings. A trailer boom's variable outreach and stable platform allow painters to reach difficult areas while working continuously at height. Integrated air and water to the platform also reduce trips back to the ground, helping improve productivity on every job.
Exterior painting often involves working around obstacles such as landscaping, fences and awnings. A trailer boom's variable outreach and stable platform allow painters to reach difficult areas while working continuously at height. Integrated air and water to the platform also reduce trips back to the ground, helping improve productivity on every job.
Signage Installers
Signage installers need precise positioning to safely install, repair or replace signs in busy commercial and roadside environments. A trailer boom's compact footprint, quick setup and excellent outreach make it easy to access challenging locations, while being towable by a standard ute allows contractors to move efficiently between multiple jobs in a day.
Signage installers need precise positioning to safely install, repair or replace signs in busy commercial and roadside environments. A trailer boom's compact footprint, quick setup and excellent outreach make it easy to access challenging locations, while being towable by a standard ute allows contractors to move efficiently between multiple jobs in a day.
Fit-Out and Facility Maintenance
For maintenance and fit-out environments operators need machines that are easy to manoeuvre and quick to deploy, especially when multiple small jobs are scheduled in a single day.
For maintenance and fit-out environments operators need machines that are easy to manoeuvre and quick to deploy, especially when multiple small jobs are scheduled in a single day.
General Trades and Contractors
For trades that don’t specialise in access equipment, simplicity is key. A machine that “just works” without extensive setup or training becomes the preferred choice.
For trades that don’t specialise in access equipment, simplicity is key. A machine that “just works” without extensive setup or training becomes the preferred choice.
The Shift in Customer Demand
Increasingly, contractors are requesting equipment that's quick to transport, simple to operate and productive from the moment it arrives on site. End users are becoming more specific in their requests. Instead of asking for “any access machine,” they are increasingly looking for:
• Equipment they can tow themselves
• Machines that are quick to set up
• Simple, intuitive operation that is reliable
This is where specifying a trailer-mounted boom, such as the Haulotte range, becomes a competitive advantage. As contractors become more familiar with the capabilities of modern towable cherry pickers, they're no longer viewing them as a niche solution—they're recognising them as a practical, versatile machine that can replace more traditional access methods across a wide range of applications.
• Equipment they can tow themselves
• Machines that are quick to set up
• Simple, intuitive operation that is reliable
This is where specifying a trailer-mounted boom, such as the Haulotte range, becomes a competitive advantage. As contractors become more familiar with the capabilities of modern towable cherry pickers, they're no longer viewing them as a niche solution—they're recognising them as a practical, versatile machine that can replace more traditional access methods across a wide range of applications.
The Bottom Line
Trailer-mounted boom lifts are no longer a niche product. They're changing what hire companies and contractors expect from a towable cherry picker. For hire companies, stocking the right trailer boom doesn't just meet demand, it creates new hire opportunities across multiple industries and helps differentiate their fleet in an increasingly competitive market.
For hire companies, the opportunity is clear:
stocking the right trailer boom doesn’t just meet demand, it helps create it.
And for end users, the shift is just as important:
when the job calls for fast, flexible access, it’s worth asking for a trailer boom that’s built to perform from the moment it arrives on site.
FAQ's
Yes—most modern trailer booms including Haulotte are designed to be towed by a standard ute, removing the need for tilt trays or specialised transport. This makes them one of the most accessible access solutions for trades and short-term hire.
Not all equipment is the same. Trailer booms with automatic levelling systems like Haulotte, the setup can take as little as 30 seconds. This allows operators to move from arrival to working at height quickly, which is ideal for short jobs or multiple site visits in a day.
They are widely used by arborists, painters, and fit-out contractors due to their mobility, quick setup, and ease of use. They are also common in general maintenance where access requirements change frequently.
Yes. Many models feature identical controls at both the ground and platform, making them intuitive to use and reducing the need for extensive training—especially for occasional operators.
Some trailer booms include integrated air and water lines to the platform, allowing operators to complete tasks without returning to ground level for additional equipment.
